GeForce RTX 3070 crypto mining rig gets thumbs up from Zotac - and gamers aren't happy

A questionable marketing strategy

Zotac USA has rubbed the salt into the already stinging wounds of PC gamers trying to secure a new graphics card by posting a now-deleted tweet that featured a crypto mining rig compromised of Zotac Gaming GeForce RTX 30 Series White Edition cards. 

geforce rtx 3070 crypto mining rig gets thumbs up from zotac - and gamers aren't happy

Not only does the image indicate the company is more than happy for their gaming range of hardware to be used for such a purpose, but the accompanying message antagonistically tagged various gaming hashtags while endorsing their products for mining.

If you've attempted to buy the new Nvidia RTX 3080 or AMD Radeon RX 6800 XT GPUs since they released in late 2020, chances are you've experienced how elusive they are and the accompanying frustrations in trying to secure one. While this is due to a combination of issues like scalping and insufficient stock to meet demand, the recent popularity boom for crypto mining and rapidly increasing cryptocurrency prices have been especially contributing to the market scarcity.

This Nvidia RTX 3080 crypto mining rig was built into a BMW
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Here's our list of the best mining rigs on the market
 

A questionable marketing strategy

There have been public requests from the gaming community for graphics card manufacturers to put more systems in place that would prevent bots and miners from buying up large quantities of stock, but these cries have mostly gone unanswered. 

This is sadly understandable from a commercial perspective given that cryptominers are more likely to purchase GPUs at an inflated cost with the knowledge they can recuperate the costs in farmed digital currency.

Despite the clear profitability for manufacturers to continue to sell powerful gaming graphics cards outside of the PC gaming community, the outcry surrounding the lack of support for enthusiasts has been steadily growing over the last few months.

Zotac's questionable marketing strategy has resulted in an overwhelmingly negative backlash on Twitter, will many users calling for a boycott against the company when stock and product prices return to normal.

We've contacted Zotac to find out what the company meant by posting the above tweet, and how it feels about the backlash. We'll update this story when we hear back.

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Homeer Team
Homeer Team
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